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Meet our Judges: Jim Long, Spice hunter and botanical bagger, Board Director of the Gin Guild

Drink Product Categories Judge

Jim Long crop

Having spent over 30 years in and around the gin and spirits industry, Jim Long is now a leading spice and botanical supplier purveying natural herbs and spices to award winning food and drink manufacturers across many countries. He is a board director of The Gin Guild and long time drinks judge of the Great Taste Awards.

There is no greater plaudit than genuine third party endorsement for any food and drink product to build reputation, support pricing and drive sales. Celebrating quality is crucial to the UK food and drink sector and relies on the willingness for producers to offer up their products for judging. As a judge, is nothing better than to experience and celebrate exceptional home-grown taste and flavours that immediately tantalise the palate and announce they are primary examples of their craft.