Meet Our Judges: John Farrand, Managing director, Guild of Fine Food
Food Product Categories Judge
As comfortable answering the phone as presenting to a government panel, John runs the Guild of Fine Food’s finely tuned team. In control both financially and operationally, he also contributes to Fine Food Digest, is front of stage at our award ceremonies and represents the sector and membership on various industry groups including the Food & Drink Sector Council, DEFRA’s SME group and the Independent Retailers Consortium.
John studied Agriculture and Food Industry Management in Kent, at Wye College, London University.
Entering any credible award scheme is a unique way to benchmark your product. It will give you cogent and constructive feedback and it will give your team an invaluable pat on the back if you are accredited. Inevitably well-made food & drink, made by people who care, will win awards, which contributes to consumer recognition and increased sales.
